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Prerequisites and Applications of Data Analytics Today’s largest companies are driven by one of the most important and trending aspects, data analytics. Companies like Google, Facebook, Microsoft, and more convert gathered data into insights which can then be used to compete in the hypercompetitive world now and in the future. With the help of deep data analytics, companies like Uber and Airbnb are increasing their taxi and hospitality business, respectively. Hence, all companies are moving to a data-driven approach using data analytics. Applications of Data Analytics Travel Data analytics is capable of optimizing the buying experience with the help of social media analytics and mobile and web log analysis. The current and historical data is analyzed to understand the desirable and preferable travel places and activities of the customers. Using it, travel companies can pitch their best services and offers to potential clients. Current sales are matched to browsing pat